Selling a luxury property faster and at a better price: 5 useful tips

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Selling a luxury property faster and at a better price: 5 useful tips

Are you the owner of a luxury property, which you want to sell quickly, maximizing the profitability of the operation, but maintaining maximum discretion?

We assume that we are aware of the fact that those who want to sell a prestigious property require not only maximizing profitability, but mainly confidentiality.

This is why it is important to make the right choice immediately.

Here are 5 rules to follow to ensure that you can get the best result.


Rely on a professional specialized in the luxury real estate sector

There are many real estate operators, but very few are those specializing in the luxury real estate sector.

Being specialized means having a database of selected customers to whom the property can be proposed immediately, but above all having experience in managing different and often more complicated negotiations


Check the promotion tools they use

Using the right tool can mean quickly intercepting the potential target. In the luxury real estate market it is a small niche of buyers not only Italians, but also foreigners. The operator must, therefore, in addition to being present on the national market, have visibility tools on the foreign market, but above all it must be present on channels dedicated to luxury and not on the "classic" tools where all types of properties are promoted.

The risk in the event that a niche market is not chosen is that the luxury property for sale gets lost in the classic advertisements, loses value and the "confidentiality" of the operation is put at risk.


Entrust your property exclusively

For the end customer it may seem absurd, but entrusting your property exclusively to a single intermediary is an operation that speeds up the sales process, especially if the exclusivity is limited in time, but not too much (e.g. 6 -8 months).

In this case, the intermediary is aware of having to conclude the transaction in a limited period of time, but at the same time having the certainty that he will be the only one to negotiate the sale of the property.

For these reasons it will certainly accelerate all processes and increase investments in terms of marketing, increasing for itself and therefore for the owner the possibility of selling in a short time.


Don't treat the commission (over-the-top)

The higher the commission, the more the intermediary will have an interest in selling it and therefore will propose your property over others. The advice, on the contrary, may be to recognize greater margins in the event that the intermediary was so good at selling at a higher price than the one agreed.


Make sure you give as much support as possible

Provide all possible support to the real estate operator, who may need photos, floor plans, videos, specifications etc ... Quickly obtain the information requested and facilitate every action, such as visits to the property. The buyer could visit more than one property at the same time.


Some numbers

According to the Luxforsale research office, by respecting the above rules, amazing results can be achieved.

In fact, on average the sale price increases by 18% and the sales times are reduced by as much as 74 days.


At this point you know the rules to optimize the sale of your property and if you want some advice on who to trust you can write to [email protected], it will be a pleasure for us to help you choose the solution that best suits your needs.

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