Selling a luxury home to the chinese: some suggestions for an effective sale

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Selling a luxury home to the Chinese: some suggestions for an effective sale

The Chinese are literally in love with Italy: from North to South, passing through the Center, Asians like our peninsula so much, who do not miss the opportunity to buy a house as soon as they find the "right" place to live.

Depending on tastes and needs, the Chinese are willing to buy both city apartments and luxury villas by the sea. In 2019 there was an increase in sales in Italy of about 223% more than in 2018. It can be read on, a very popular Chinese real estate portal.

Among the Chinese favorite places to buy a property there are above all the cities of art: in particular Milan, Rome, Florenceand Venice.

Italy has always been a very coveted territory by foreigners in general both for the strategic position in which it is located, and for the temperate climate. The lifestyle and the price of real estate, considerably lower than the average, also make our country more attractive than others in the case of a definitive lifestyle choice.

More specifically, why are the inhabitants of China so interested in investing in the purchase of property in Italy?

If we consider the habits of life of the Chinese, we note their marked predisposition to invest "in the brick" because for them the house represents a symbol of stable and secure wealth.

60% of the richest Chinese, also making use of the facilities provided due to the relations established between Italy and China, declare that they have purchased a property in Italy.

Selling properties to the Chinese: some useful advice

The Chinese are among the most important players in the Italian real estate market. So it is necessary to know the ways and strategies to intercept them and conclude interesting and effective negotiations with them.

Among the curiosities that are told about the Asian people, there are some that could be useful in a possible negotiation. For example, it is not the case to propose a house that has the house number 4 or that is 4 floors. It would also be better to formulate a price that does not include this number in the figure. The reason is simple: for the Chinese the number 4 symbolizes Death, which is why they prefer to avoid it.

Conversely, the number 8 is for the Chinese a symbol of profit and success: consequently, it is desirable to use it as much as possible even during the sale negotiation.

The Asian people are also particularly attentive to colors, which can influence the choice of a property. To give an example, the color green has a negative meaning, as it is associated with betrayal and infidelity. Red, on the other hand, is the favorite color of the Chinese because it is considered a good omen for both material and spiritual wealth.

The exposure of the property is another element that the Chinese take into account, as it refers to the ancient art of Feng Shui. This discipline believes that every home should be exposed to the south, in order to enjoy the light and heat more. And in fact, if you look closely at the imperial palaces, you realize that they are all directed towards the south.

The Chinese do not like low-rise dwellings and apartments located on the lower floors of a building. According to tradition, in fact, height is synonymous with a better social status, and therefore with wealth and success. In fact, in China, the buildings are all quite tall, some even of over 50 floors.

Despite being very technological, the Chinese are used to going from virtual to real in the shortest possible time. This means that, after the first contact on the Internet, the real estate agency must immediately make an appointment to get to know each other and show the properties they are interested in.

The places chosen by the Chinese in our country are the Lombard lakes and the sea coasts. In particular, Sardinia and the Amalfi coast are the destinations for those who prefer luxury and comfort, while Rimini remains the preferred location for those belonging to the middle class.

Before starting a real estate deal with a Chinese, it is a good idea to find out about the habits, traditions and customs of this people. It is a way to feel closer and create a situation of empathy conducive to dialogue and confrontation.



根据品味和需求,中国人愿意购买城市公寓和海边的豪华别墅。 2019 年意大利的销售额比 2018 年增长了约 223%。可以在非常受欢迎的中国房地产门户网站居外网阅读。








在人们对亚洲人民的好奇中,有一些可能对可能的谈判有用。例如,建议一栋房屋编号为 4 或为 4 层的房屋并非如此。最好制定一个不包括该数字的价格。原因很简单:对于中国人来说,数字 4 象征着死亡,这就是为什么他们更愿意避开它。

相反,数字 8 对中国人来说是利润和成功的象征:因此,即使在销售谈判期间,也希望尽可能多地使用它。







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